MOBILE, Ala. --They say that age 60 is the new 40. There are just two problems with that. Aging eyes.
Aging eyes are presbyopic eyes. When people turn 40, approximately, according to experts, eye lens start to become inflexible and blur close-up vision. They may feel 20 years younger, but their eyesight is deteriorating. Practically all baby boomers - that's 76-million Americans born between 1946 and 1964 - are affected by presbyopia to some degree.
Indoors, of course, close-up focus can be resolved affordably with low-profile drug store readers which explains why they are so popular among people ages 40 on up as well as with many others of all ages who inherit farsightedness.
But outdoors, where UVA and UVB rays can do real damage to aging eyes, "solutions" like clip-ons, slip-overs, and stick-on magnifiers don't earn their middle-aged wearers any points for good taste.
Good timing
An old expression states that there are no problems, just opportunities for solutions. Just in time to ride two major marketing trends - steep-rising curves in outdoor recreation and health-and-style conscious baby-boomers - a firm in Mobile, Ala., Ono's Trading Company, has rocked the optical industry with a solution that is both functional and fashionable. Ono's has applied patented technology to produce high quality polarized sunglasses with low-profile bifocals.
Ono's polarized performance readers feature 100 percent UVA and UVB polarized protection with lenses providing optical clarity, definition and color transmission. Best of all for the You-Can-Have-It-All generation, they are offered in a variety of attractive styles for fashion-conscious women and men.
Sales Manager Chris Nelson, the go-to person at Ono's Trading Company, said Ono's new sunglasses were an immediate success with many outdoorsmen, particularly anglers who wanted to be able to tie knots and boaters who need to read the boat instruments. Now he's on a mission to spread the word about Ono's fashion-and-function solution to Mr. and Mrs. Mainstream America, which is everybody else with a certain eye condition and a love for the outdoors.
"You've heard that song about 50 ways to leave your lover? We'll I've got at least 50 reasons to love your Ono's sunglasses," said Nelson. "How about being able to see who's calling you on your cell phone? How about signing a credit card chit at an outdoor café and actually seeing what you're being charged?
"What about commuting home from work, directly into the sun, and being able to read the instruments on your dashboard? Maybe you're walking the beach and pick up a pretty shell. Now you can see how pretty it really is. How about watching an afternoon sports event and being able to read the program? What about buckling your ski boots?
"Or, let's say you are visiting the Vietnam Memorial on a bright day. Now you can read the names up close."
Ono's Trading Company's polarized performance readers are one of the great examples ever of necessity being the mother of invention. It has millions of likely buyers, not just baby boomers with aging eyes but children of baby boomers, many of whom are already experiencing the aging eyes syndrome.
Retail stores, catalogs and websites across the USA have been quick to seize on the marketplace opportunity to sell these new millennium sunglasses.
Just like buying readers at the drug store, the consumer selects a pair from a variety of fashionable models with their personal reader number -- 150, 1.75, 2.00, 2.25 or 2.50. Black and tortoise polymer frames are called Breton, Curlew, Carabelle, Oak Harbor, Grand Gosier, Vieux Carre, Harbor Docks. Lens colors are grey, amber or, on some models, blue mirror. Prices are pleasingly affordable, from less than $90 to less than $150, including retainer, lens cleaning cloth, and a durable hard carrying case.
Nelson said that when people slide on a pair of polarized sunglasses from Ono's Trading Company and realize they can see near and far, and when they look in the mirror and see themselves looking good, too, smiles appear.
Aging eyes? Not a problem. Farsighted? Not really. With a little help in the optical department, 60 really is the new 40.
About Ono's Trading Company
Ono's Trading Company combines polarized lenses with a unique reader magnification enhancement system to market stylish sunglasses that eliminate the need to switch glasses to read or perform other close-up tasks when outdoors. Sunglasses are sold through stores, catalogs and websites. Contact Chris Nelson, Sales Manager, 1606B Industrial Park Circle, Mobile, AL 36693-5648. Phone 1-866-865-4695. Fax 1-251-338-0414. Email chris@onostradingcompany.com. On the Internet, visit www.onostradingcompany.com
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